Campaign: S'well "S'well to Be True"

Concept:
*Launch Year: 2018*

"S'well to Be True" is a campaign by S'well, the well-known brand specializing in reusable water bottles and sustainability. Launched in 2018, this campaign encapsulates S'well's core values of authenticity, sustainability, and making a positive impact on the environment. It encourages consumers to choose eco-friendly products and reduce single-use plastic waste.

Key Details:

1. Sustainability at the Core:
- The campaign places sustainability at its core, emphasizing S'well's commitment to producing reusable water bottles as an alternative to disposable plastic bottles. It promotes the idea that by choosing S'well bottles, consumers can contribute to reducing plastic waste and protecting the environment.

2. Authenticity and Transparency:
- "S'well to Be True" underscores S'well's authenticity and transparency as a brand. It communicates the genuine efforts made by S'well in designing sustainable products and its dedication to being true to its mission of sustainability.

3. Stylish Design:
- S'well's campaign highlights the stylish and aesthetically pleasing design of its water bottles. It dispels the notion that eco-friendly products must compromise on style. The campaign showcases a wide range of colors and patterns to suit various tastes.

4. Versatile and Functional:
- The campaign emphasizes the versatility and functionality of S'well bottles. They are portrayed as ideal companions for an active lifestyle, capable of keeping beverages cold for up to 24 hours or hot for up to 12 hours, making them suitable for various activities.

5. Reducing Single-Use Plastic:
- "S'well to Be True" encourages consumers to join the movement to reduce single-use plastic consumption. It showcases S'well bottles as an easy and stylish way to make a personal impact on the environment by choosing reusable over disposable.

6. Partnership and Collaboration:
- S'well collaborates with various organizations and initiatives that share its sustainability goals. The campaign highlights these partnerships, reinforcing S'well's commitment to creating a collective effort to combat plastic pollution.

7. Community Engagement:
- To engage with its community, S'well encourages user-generated content. Customers are encouraged to share their experiences with S'well bottles and their own sustainability efforts on social media, fostering a sense of belonging and advocacy.

8. Environmental Impact:
- The campaign quantifies the environmental impact of using S'well bottles instead of disposable plastic bottles, showcasing the potential reduction in plastic waste and carbon footprint. It appeals to consumers looking to make a positive difference.

In summary, S'well's "S'well to Be True" campaign, launched in 2018, is a testament to the brand's commitment to sustainability, authenticity, and style. It encourages consumers to choose reusable water bottles as a way to reduce single-use plastic waste and make a positive impact on the environment. By combining stylish design with functionality and engaging its community, S'well promotes a more sustainable and eco-conscious lifestyle.